The Perception Of Media During The 20th Century - 1067 Words

â€Å"Right on the shooting line, right on the frontier of change.†- stated by one of the most intelligent, and influential communication theorist of all time, Marshall McLuhan, has advanced and changed the worlds perception of media during the 20th century. â€Å"The medium is the message† is said to be one of the most famous statements in history as it focuses towards the overall idea of media, studying the traits and effects of the senses of an individual. Though he is hailed as an influential figure of the internet age, having understood the power of the internet long before anyone else, many new things have been introduced to the world of media today. Whether it is an app to communicate through the use of images and tweets, or an online movie†¦show more content†¦First, let us touch upon what really is a smartphone, and the evolution of the medium itself. Although the mobile phone has been used for many decades, the smartphone has been one of the most succ essful stories of the last decade with the advancement and complexity. Smartphones are mobile devices that offer not only the basic functions of a phone with having the ability to send a text and communicating through calls, but also being able to perform many advanced functions of a computer. Internet access, high quality camera, exceptional memory, recording devices, geo-positioning systems and more are all included within the smartphones in this day and age. With the creation of simply downloading any app on the smartphone also constructed a dynamic feature for the industry. There is an app out there for just about anything and everything, whether it is for social needs, entertainment needs, or even educational needs. This medium has forced us to adopt this certain culture where we are always connected to our peers, communities and the world. The smartphone has pierced itself into society, snatching a huge number of subscribers from five year-olds learning how to spell and speak with an app, to senior citizens keeping in touch with their family and a safety device in the event of an accident potentially.