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Tuesdays with Morrie essays

Tuesdays with Morrie essays In Mitch Alboms book Tuesdays with Morrie, Morrie teaches Mitch to take some time from his busy life to enjoy, love, and cherish what he has around him. On Tuesdays, Professor Morrie Schwartz taught a class at Brandeis University; Mitch was one of his students. Mitch loved Morries classes and stayed late after class just to talk to his professor. On graduation day, he promised Morrie that he would stay in touch. As years went by Mitch became a successful newspaper sports columnist and broadcast journalist. He became used to handling phone calls, faxes, interviews, even while he was driving his car. Mitch also has a wonderful wife and a nice home, and a brother he has not talked to in years. Life for Mitch is full of deadlines and always moving fast; it is the only life he knows. One night, after a busy day of work, Mitch sits down to watch TV. While channel surfing he catches a glimpse of Nightline with Ted Kopel who was interviewing his old professor Morrie Schwartz. Morrie is telling Ted that he has Lou Gehrigs disease and that he is learning how to die. Sixteen years have passed since Mitch has seen him and decides to go for a visit. When Mitch pulled up in front of Morries, which just happened to be a Tuesday, he could see Morrie sitting in a wheel chair waiting for him. After their first reunion, Mitch and Morrie decide to meet regularly every Tuesday to talk about Morries meaning of life: family, emotions, money, marriage, our culture, fear of aging. Every week Mitch brings Morrie food to eat, though as Morries condition worsens he is no longer able to enjoy solid food. On each Tuesday visit with Morrie his condition seams to be worsening. In his first interview with Ted Kopel he admits his worst fear of having this disease and that is not being able to wipe himself after using the bathroom. Eventually, this fear comes true. As time went on he could not feed him...

Selfridge Essay Example | Topics and Well Written Essays - 2000 words

Selfridge - Essay Example The impact of this culture cannot be underestimated. Corporate culture can be the "the hardest part of managing any enterprise...," and those companies that "know how to develop their cultures effectively enjoy significant advantages in both the productivity of their organizations and the quality of work life for employees" (Schulz 2001: 29). In Selfridges' management's approach, the company has set forth a corporate culture that, in part, seeks to bring personal responsibility into the workplace. This approach touches the needs of employees to engage in meaningful and responsible employment. A second notable result of the Selfridges' approach to culture is to provide for individual employee enrichment. The company actually accomplishes this by using the principle of job autonomy and team accountability to provide the individual worker with a sense of significant contribution to the final product. As each employee devotes himself to the process at hand, they are personally enriched by knowing that they are making a positive contribution to the overall operational goals of the organization; they see that the corporate goal is being accomplished through their own effort. This makes a significant impact upon the morale of the workforce because they are allowed to see the larger picture. They are not just employed in, for example, selling clothing. They are a part of a larger family that is supplying a valuable service to customers. Management, by choice or by necessity, oversees two types of HRM change; incremental change or the more dramatic transformational change (Conger, et. al 1999: 223). In the course of controlling the process, executives should seek to build and maintain an amicable and trustworthy change management methodology to ensure an enthusiastic workforce and a positive workplace environment. Management will never successfully implement an efficient transition if employees do not have confidence in them; yet they are vital in bringing about changes that impact the corporate culture: Organizations develop cultures that incorporate the values and practices of their leaders. Culture evolves through the accumulation of actions and events the members of an organization experience. Leaders-especially the organization's founders--play a key role in this evolutionary process. They, more than any other actor, are critical in structuring experiences within the group that point toward desired results. Leaders also emphasize some experiences over others and, in this way, further focus the acculturation process. (Fairholm 1994: 67) It is within the implementation of a new or altered culture-such as a change HRM approach-that employee confidence has its greatest impact on the workplace environment (Creech 1995: 35). It is a simple fact that HRM involves people talking to people. If management has been trustworthy and straightforward with its workers, they are going to be much more receptive to the changes that are being made. In a changing environment such as Selfridges, an executive or team leader that has a bad relationship with his people-or no relationship at all-could create an antagonistic

Hereditary Disorders in Children Essay Example | Topics and Well Written Essays - 1000 words

Hereditary Disorders in Children - Essay Example Hereditary defects are one of the leading cause of death in children—â€Å"causing 1 in 5 deaths in babies through 12 months of age and as many as 40% of deaths in children through the age of 10 years. Hereditary disorders are also a significant cause of childhood morbidity and long-term disability. Children with hereditary disorders often require care that is expensive and highly specialized. Hereditary disorders often impact family dynamics resulting in additional financial pressures, marital discord, and concerns about the needs of siblings. There is very little that can be done to mitigate the cause of hereditary disorders, although non-genetic birth defects they can be competently managed through public health efforts, such as promoting folic acid intake to reduce the risk of neural tube defects, etc† (www.michigan.gov/mdch/). Genetic disorders can occur in males and females of all racial and ethnic backgrounds. It causes different types of birth defects, as well as developmental disabilities. To take a particular example, Down syndrome occurs in about 1 in 800 people. There is wide variation in the mental abilities of children with Down syndrome. Most have developmental delays. They usually learn at a slower pace, but do not lose skills once they are acquired. They may â€Å"also have trouble with judgment and reasoning. The degree of mental impairment is usually in the mild to moderate range. Emotional problems such as behavior issues or depression may occur in childhood. Common facial features include upward slanting eyes with epicanthal folds (skin over the inside corner of the eye), a small mouth, and a flat nasal bridge. Children with Down syndrome are often shorter than average, and prone to extra weight gain. Babies may seem â€Å"floppy† due to low muscle tone (hypotonia).† (www.lpc h.org) But all is not lost for parents of children with Down syndrome and other genetic disorders. Down syndrome cannot be cured, but some symptoms can be

Marketing mix Essay Example | Topics and Well Written Essays - 1000 words

Marketing mix - Essay Example In order to do this, he makes use of a number of tools, which is known as the marketing mix. Marketing mix generally consists of the choices an organisation has to make to introduce a product or service or to increase the saleability of the product. According to renowned marketing guru Philip Kotler, "The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market" (Kotler P.2003, Marketing Management, pg 15). In 1960, E.J. McCarthy put together the 4Ps of marketing, which is now widely considered to be the best way to make the marketing mix work most effectively. Small business owners can use this marketing mix model of the 4Ps - Product, Price, Place, Promotion effectively when deciding to introduce a new product or when they want to evaluate their existing strategy. Any business that wants to sell its products must first choose the market it wants to sell its product to. Once that is determined it is easy to identify the customers and their needs. A product should also be one that has to be replaced periodically. Customers who buy the products should come back to buy again once they use the product. This will automatically increase the volume of sales. When choosing a product based on popularity it is very important to time the product. A product has to be picked before it becomes popular and it should be at the beginning of the product life cycle that means building product awareness, low pricing, selective distribution and innovative promotion. Quality is another important aspect to be considered before choosing a product. The range of products offered must be narrow. The product should be simple to start with. More products can be added as the business grows. The design and appearance of the product are also very important for a product to succeed. A product must be functional and satisfy the needs and requirements of the customer. For example, Haagen-Dazs ice cream used a high

Effects of Depression on Brain Function

Effects of Depression on Brain Function Depression The Diagnostic and Statistical Manual of Mental Disorders, 4th edition (DSM-IV) diagnose children and adolescents with major depression with signs that include loss of interest and sadness for two weeks straight. Psychologists usually will also look for at least five more symptoms on top of the other two symptoms. These include â€Å"changes in sleeping or eating habits (weight and energy), psychomotor agitation or retardation, feelings of worthlessness and guilt, trouble thinking or paying attention, recurrent thoughts of death, or suicidal ideation and attempts† (Bujoreanu, Benhayon, and Szigethy, 2011, p. 548). This paper will focus on comparison of normal brain function and the brain function of an individual with depression, negative effects of daily functioning living with depression, assessments that are used for diagnoses and treatment, and appropriate treatment options and coping mechanism for individuals with depression. Comparison between Normal Brain Function and Depressed Brain Function Neuropsychological research has shown that emotion is controlled by the right cerebrum which means that the â€Å"right-posterior region of the cerebrum is specialized for the perception of emotional information, regardless of valence† (Shenal, Harrison, Demaree, 2003, p. 34). In normal brain functioning, the right cerebrum also controls arousal and attention. Other research has shown that there is a balance of positive and negative emotions between the left and right cerebrum. The left cerebrum processes positive emotions while the right cerebrum processes negative emotions (Shenal et al., 2003). EEG asymmetries have been examined with individuals that have depression and have found there is an increased activation in the right-frontal lobe that is relative to left-hemisphere activation (Shenal et al., 2003). Other studies have shown individuals with depression have different hemisphere activation by increased right-hemisphere activation or decreased left-hemisphere activation. Individuals with depression from left-frontal dysfunction will have problems planning and arranging information. Depression from right-frontal dysfunction may have impaired nonverbal fluency. Negative Effects of Daily Functioning Living with Depression Major depression can have a big effect on children or adolescent’s ability to function on a day to day manner. There are a lot of negative effects to depression that are important to recognize right away for help. Some of the effects of depression include â€Å"change of eating habits, change in sleeping habits (sleeping too much, not sleeping very much), irritability, social withdrawal, trouble paying attention, and feelings of sadness† (Bujoreanu et al., 2011, p. 548). If depression is not treated, this can lead to â€Å"family dysfunction, academic impairment, and psychosocial difficulties† (Bujoreanu et al., 2011, p. 548). There is also the chance that the depression can continue into adulthood if the family is not aware or informed of the symptoms the child is displaying. Assessments that are Used for Diagnoses and Treatment Neuropsychologists are now starting to find new ways to accurately diagnose depression in individuals as well as finding out if depression treatments are actually helping individuals with the disorder. Depression is now being diagnosed by a blood test and neuroimaging (fMRI) is being used to examine neural circuitry in adolescents with depression. The blood test is a new technique to psychiatry that was approved in 2011. This diagnostic tool is one way to find out if an individual has major depressive disorder without the medical professional being biased or not able to get a lot of information from the individual. The diagnostic tool looks at the levels of ethanolamine phosphate in the patient’s blood to give an indication that the patient has the disorder. Studies have shown that people with depression have low levels of ethanolamine phosphate (Verma, Kaur, David, 2012). At this point, the blood test is very expensive or is slow to get the results back to see if an individual has depression. Neuropsychologists as well as health physicians can use this assessment as the first step in determining if the patient has major depressive disorder. Once the blood tests indicate the disorder, the neuropsychologist and health professional can refer the patient to a medical professional that specializes in depression. The blood test can be used to help the medical professionals in making a diagnosis and to find the best treatment for the patient (Verma et al., 2012). The second assessment that is being used by neuropsychologist for depression is neuroimaging (fMRI). One study in particular used an fMRI to compare adolescents with depression and healthy adolescents on â€Å"neural responses to fearful facial expressions† before treatment (Cullen, 2012, p. 348). The study was repeated again after eight weeks with the depressed adolescents on fluxetine (antidepressant). Research showed that adolescents with depression increase the activation in the amygdala looking at fearful faces (Cullen, 2012). After the treatment, there was no difference between adolescents with depression and healthy adolescents. This study has opened new doors to further study other depression treatments. The fMRI was able to show the difference the fluxetine had on the brain to help adolescents with negative effectives that interfere with daily living. The next steps would need to look at what can affect before and after treatment findings. Some of these include â€Å"age at assessment, illness status, treatment history, and type of treatment† (Cullen, 2012, p. 350). When these effects are looked at with more research, this will bring clinical advancements to the neuropsychological field. Appropriate Treatment Options When it comes to appropriate treatment options for children and adolescents with depression, there are two different kinds that have been the most effective. These two different kinds of treatments are psychotherapeutic treatments and psychopharmacological treatments. The psychotherapeutic treatments are therapy treatments to work with children and adolescents to help them function normally in their daily lives. Evidence-based treatments (EBT) are â€Å"interventions or techniques that have produced therapeutic change in controlled trials† (Bujoreanu et al., 2011, p. 549). Common evidence-based treatments used with depressed children and adolescents include cognitive-behavioral therapy (CBT) and interpersonal therapy-adolescent (IPT-A). Cognitive-behavioral therapy has been found out to be the most effective psychotherapeutic treatment with children and adolescents with depression. Aaron Beck created cognitive-behavioral therapy and focused on how â€Å"thoughts, feelings, and behaviors are inter-related and individuals can make positive changes in how someone feels by changing what they do or think† (Bujoreanu et al., 2011, p. 549). Children and adolescents work with a therapist to learn new skills and explore different ideas that are discussed during sessions. Interpersonal Therapy-Adolescent (IPT-A) is a treatment that does takes place for a short period of time. The therapy focuses on the clients’ depressive symptoms and the interpersonal context in which they occur (Bujoreanu et al., 2011, p. 550). To help with the depressive symptoms when they occur, the therapist helps the child or adolescent learn problem-solving and communication skills. Psychopharmacological treatments involve the medications that are appropriate for children and adolescents with depression. These include selective serotonin reuptake inhibitors (SSRIs), norepinephrine-dopamine reupatake inhibitor (NDRI), and serotonin-norepinephrine reuptake inhibitor (SNRI). SSRIs are the most common and first kind of drugs that will be used to treat child and adolescent depression. Fluoxetine and escitalopram are FDA approved for children with depression, but there are also other medications that are not intended for depression that have been successful (Bujoreanu et al., 2011). When picking an SSRI, it is important to look at family history and how the drug affects the child or adolescent. When SSRI’s do not work with the children and adolescents, there are other drugs that can be taken into consideration. Adolescents that have depression with bupropion would use a NDRI to help with the symptoms. Another drug category that can help with depression is SNRIs that include taking duloxetine and venlafaxine that are sedating. When one kind of treatment does not fully treat the patient, combined therapy of medication and therapy are used. Therapy is usually the first step taken in treatment before medication is considered. Alternative Treatments There are a lot of adolescents that are experiencing depression symptoms that are not able to receive the standard treatments. This can be from the adolescent’s family not having insurance or the families insurance does not cover certain treatment options. These alternative treatments that could help these individuals with depression include interpersonal therapy and attachment-based family therapy, the artistically creative approaches, and existential therapy (McGlasson, 2012). The interpersonal therapy focuses on the different relationships that are in the adolescent’s life. If there is not a healthy relationship, this can lead to depression. This therapy focuses on personal issues that cause the different relationships to not be healthy and finds skills the adolescent can work on to improve those relationships. The attachment-based family therapy is where the family, the adolescent, and a trained counselor work together to build a healthy relationship. This also includes skills that that will be learned in sessions that will help in the long run (McGlasson, 2012). The artistically creative approaches include art therapy and music to help adolescents express themselves in a creative way. Art therapy allows the youth to communicate on a deeper level than just talking about the issues with a counselor. This form of therapy might feel less threatening to the adolescent and a way they can control (McGlasson, 2012). Music is something that adolescents are familiar with and feel safe with being used in therapy. Music lowers stress and can help the therapist in understanding different moods that the client is experiencing (McGlasson, 2012, p. 19). Existential therapy has four themes to the treatment. These themes are â€Å"the uniqueness and freedom of the individual, the recognition of suffering as part of the human experience, an emphasis on the here-and-now to discover one’s meaning and identity, and a commitment to discover and develop one’s talent† (McGlasson, 2012, p. 19). The themes all focus on the individual and how he or she is becoming. Therapists would focus on existential concerns that go on in the adolescent’s life and find ways to explore the issues. Coping Mechanism for Individuals with Depression There are healthy and unhealthy coping strategies that children and adolescents do to deal with depression. The healthy and unhealthy coping strategies both involve the same three core categories (emotion-focused coping, problem-focused coping, and avoidant coping). It all depends on what the children and adolescents have picked up from others and what they have learned on their own to determine if it is healthy or unhealthy. Unhealthy coping strategies usually fall under the emotion-focused coping and avoidant coping. Emotion-focused coping is â€Å"any response aimed at reducing or managing the negative feelings that arise in response to the threat or loss† (Hayat, 2013, p. 153). Research has shown that common emotion-focused coping strategies that can develop depression and suicidal ideation more are self blame and emotional support (Horwitz, Hill, King, 2011). Avoidant coping involves a strategy that avoids the depression symptoms and suicidal ideation. Common avoidant coping strategies that are unhealthy and can develop the disorder more are behavioral disengagement and denial (Horwitz et al., 2011). Avoidant coping is usually avoided when learning new strategies that can help with depression. When children and adolescents learn healthy ways to cope with depression, most of the strategies fall under the category problem-focused coping. This category of coping strategies is defined as â€Å"attempting to deal constructively with the stressor or circumstances itself† (Hayat, 2013, p. 153). A medical professional can help the child or adolescent learn active coping strategies, plan different coping strategies that fit with the stressor or circumstance, and use instrumental support (Horwitz et al., 2011). For emotion-focused coping healthy alternatives would learning wishful thinking and seeking emotional support from family and friends that will not make the individual feel worse about themselves. These coping strategies can be learned by a medical professional that can work with the child or adolescent with depression. While there was only a few coping strategies mentioned, other coping strategies might be used depending on the situation of the individual. Preventive Measures for Individuals at Risk of Depression It is important that society is aware of what factors will identify high-risk adolescents for depression. When factors that can lead to depression are understood, steps can be taken to help reduce the risk of the disorder developing. At this point, research has shown that biological, psychological and social risk factors can trigger depression. Newer research has also found that neuroticism (N) (personality trait) is associated with mood disorders that can risk adolescents is developing depression (Kuyken, Watkins, Holden, Cook, 2006). High neuroticism individuals will show more mood changes and will need to respond adaptively (Kuyken et al., 2006). Kuyken’s et al., (2006) study included four different hypotheses to find out what risk factors would determine if adolescents will develop depression. They hypotheses are (1) â€Å"Adolescents at risk for depression (as indicated by high N) will report greater rumination than adolescents at low risk but lower rumination than currently depressed adolescents, (2) among currently depressed adolescents, elevated levels of rumination will be associated with higher levels of depressive symptoms, (3) the relationship between N and depressive symptoms will be partially mediated by rumination in cross-sectional analyses, with higher rumination associated with more depressive symptoms, and (4) the effect of rumination on depression will be moderated by gender, being greater for female compared to male adolescents† (Kuyken, et al., 2006, p. 42). The results indicated that at risk adolescents for depression have more ruminated than healthy adolescents. At risk adolescents and current depressed adolescents were comparable with high neuroticism personal trait. Adolescents that found out they had depression show rumination was connected to severe depressive symptoms. This study found that rumination and depression symptoms were the same for females and males. Conclusion Depression is a complex disorder that is now fully starting to be understood. Neuropsychologists are able to see what parts of the brain are impaired from the disorder as well as assessments that help to diagnose and treat depression accurately. With this information medical professionals find the best treatment options for the individual and help with coping strategies that are not unhealthy to use. This information has also made it easier to determine if adolescents are at risk of developing the disorder. Determining if adolescents have depression is still new, but with more research, medical professionals will hopefully be able to reduce the amount of youth with the disorder. References Bujoreanu, S., Benhayon, D., Szigethy, E. (2011). Treatment of depression in children and adolescents. Pediatric Annals, 40(11), 548. doi:10.3928/00904481-20111007-05 Cullen, K. R. (2012). Imaging adolescent depression treatment. The American Journal of Psychiatry, 169(4), 348. Hayat, I. (2013). Stressful life events, depression and coping strategies. Journal of Research in Social Sciences, 1(2), 148. Horwitz, A. G., Hill, R. M., King, C. A. (2011). Specific coping behaviors in relation to adolescent depression and suicidal ideation. Journal of Adolescence, 34(5), 1077-1085. doi:10.1016/j.adolescence.2010.10.004 Kuyken, W., Watkins, E., Holden, E., Cook, W. (2006). Rumination in adolescents at risk for depression. Journal of Affective Disorders, 96(1), 39-47. doi:10.1016/j.jad.2006.05.017 McGlasson, T. D. (2012). Listening clearly: Alternative treatments for adolescent depression. The Prevention Researcher, 19(4), 18. Shenal, B. V., Harrison, D. W., Demaree, H. A. (2003). The neuropsychology of depression: A literature review and preliminary model. Neuropsychology Review, 13(1), 33-42. doi:10.1023/A:1022300622902 Verma, R. K., Kaur, S., David, S. R. (2012). An instant diagnosis for depression by blood test. Journal of Clinical and Diagnostic Research : JCDR, 6(9), 1612. doi:10.7860/JCDR/2012/4758.2579

Womens Sports Fighting for Recognition in Boston :: Athletics Athletes Papers

Women's Sports Fighting for Recognition in Boston Competing in a city long sidled with a racist reputation, sports teams and organizations in Boston have long worked toward equality, or at least a perception of it. But in the past few decades, a new battlefield has emerged in the sports-mad city's culture war - women's sports. This fresh fight, taken up recently by a professional soccer organization and Title IX-backed activists at Boston's many colleges, isn't so much against anti-inclusive bigwigs - modern day Yawkeys - but against norms, financial constraints and fan interest. The women don't have to prove they have a right to play. They have to prove they can - and people will watch. WUSA: "Working to Reorganize" The Women's United Soccer Association (WUSA) started with big dreams, but thin pocketbooks. Around the time of the 1999 Women's World Cup, plans were being formulated to start the United States' first ever women's professional soccer league. When the U.S. won the Cup before record crowds and jaw-dropping television figures, it was final. There would be a league, with most of the U.S. Cup roster spread between eight teams, including squads based in Boston, Atlanta, Washingon D.C. and Philadelphia. The WUSA opened its doors in 2001 to much fanfare - and heavy attendance. Boston's entry, the Breakers, drew 8,101 fans a game, and Washington led the league with a 14,421 average. Emotionally, things were great. Financially, things weren't. Though investors had put nearly $100 million into startup costs, only Hyundai and Johnson & Johnson signed on as major corporate backers. Still, the league survived, but only for a while. A business plan that called for heavy corporate sponsorship didn't pan out, and by the September end of the 2003 season, the circumstances were so dire that WUSA executives announced the league was ceasing operation, effectively immediately. As if to complete its "ashes-to-ashes" flavor, announcement coincided with the start of the 2003 Women's World Cup. "We had some great sponsors," WUSA commissioner Tony DiCicco said. "The way our previous business plan worked, we had to reach a certain number for sponsorship. We knew that after tickets and licensing, we needed this much in sponsorship, and this much from investors. We weren't reaching the number in sponsors, therefore investors had to put in more money." In the league's three-year run, Boston showed it can support a major professional women's soccer team as well as any city.

Determinants of Satisfaction on Smartphones Among Students (Malaysia)

A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS BY EMMANUEL PANPALAN RESEARCH PROJECT SUBMITTED IN FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF DEGREE OF BA (HONS) ACCOUNTING AND FINANCE LEVEL 6/ YEAR 3 IN TEESSIDE UNIVERSITY & SEGI UNIVERSITY MALAYSIA 14 DECEMBER 2012 TEESSIDE UNIVERSITY BUSINESS SCHOOL A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS UNDERGRADUATE STUDIES PROJECT REPORT CERTIFICATION 1. I confirm that the work in this Project Report is original and has been carried out by me as part of my programme of study. 2.I confirm that all secondary material has been properly acknowledged by me and referenced in this work. Signed:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Name: EMMANUEL A/L PANPALAN Date: 14th December 2012 Course: B. A. (HONS) IN ACCOUNTING AND FINANCE 2 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS ACKNOWLEGDEMENT Thank you is a very small word compare to the support that I get for completing this research paper. Firstly, I would like to thank Ms. Hung Mun Siew for un-dividing time, advices, comments and encouragements which really a booster to perform well. God bless her works.Secondly, I would like to convey my gratitude to my parents for being there and providing Love, resource, space, necessity and moral support at needed times. Thirdly, I would like to convey my gratitude to my friends who are there for me, who I can call at any time for their advice for fulfilling this paper. Fourthly, to all respondents for my survey, thank you for helping me through responding to the survey that been distributed. Lastly, to the Almighty God who had given me this opportunity to fulfill this task. -Merci Beacoup- 3 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSABSTRACT Smart phones usage and sales have bomb overnight. Smart phones are expected to be as influential as it will be seen as necessity rather than luxury. There are few advantages of smart phones one of it is wireless internet, interactivity, mobility and flexibility, furthermore, facilitates the potential adoption of new mobile applications. Therefore, it is necessary to know the behavior of users and the possibility of user to satisfy with their smart phones. The purpose of this study is to find out what really drives satisfaction which is usefulness, understandability, ease of use and enjoyment of smart phones.This research has to be done to maintain and to hike up the usage and sales. This research could be helpful to industry and users of all smart phones technology based industries. In this research, 250 questionnaires will be passed to SEGI college student to answer and the result will be analyzed using SPSS software. 4 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS TABLE OF CONTENTS CONTENTS TITLE PAGE PAGE NUMBER 1 PROJECT REPORT CERTIFICATION 2 ACKNOWLEDGEME NT 3 ABSTRACT 4 TABLE OF CONTENTS 5 LIST OF TABLES 8 LIST OF DIAGRAMS 9 CHAPTER1 1. 1 1. 2 1. 3 1. 1. 5 1. 6 1. 7 INTRODUCTION Background of Study Problem statement Motivation of Study Research Objectives Research Questions Hypotheses Significance of study 10 11 12 12 12 13 13 13 5 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 8 1. 9 Structure of Dissertation Summary 14 15 CHAPTER 2 2. 0 2. 1 2. 2 2. 3 2. 4 2. 5 2. 6 2. 7 Literature Review Introduction Satisfaction Usefulness Understandability Enjoyment Ease of use Conceptual Framework Summary 16 16 16 17 19 21 23 25 25 CHAPTER 3 METHODOLOGY 3. 0 3. 1 3. 2 3. 3 3. 4 3. 5 3. 6 3. 7 3. 8 3. 9 3. A Introduction Research Design Research Methodology Questionnaire Design Sample Sampling Frame Data collection Method Statistical technique Pilot test Limitation Summary 26 27 27 28 30 31 31 32 33 34 34 6 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 4 DATA ANALYSIS 4. 1 4. 2 4 . 3 4. 4 4. 5 4. 6 Introduction Rate of Response Demographic Details Factor Analysis Regression Summary 35 35 35 35 41 50 51 CHAPTER 5 5. 1 5. 2 5. 3 5. 4 5. 5 APPENDIX REFERENCES ETHICAL CONCLUSION Introduction Conclusion Recommendation Reflection Summary 52 52 52 52 53 54 55 65 69 7A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS LIST OF TABLES TABLE Table 3. 8. 1 Table 3. 8. 2 Table 4. 2. 1 Table 4. 2. 2 Table 4. 3. 1 Table 4. 3. 2 Table 4. 3. 3 Table 4. 3. 4 Table 4. 3. 5 Table 4. 4. 1 Table 4. 4. 2 Table 4. 4. 3 Table 4. 4. 4 Table 4. 5 DESCRIPTION Case Processing Summary Reliability Statistics Case Processing Summary Reliability Statistics Gender Education Field of study Brand Age analysis Correlation for Usefulness Correlation for Understandability Correlation for Enjoyment Correlation for Ease of Use Regression PAGE NUMBER 33 33 35 35 36 37 39 39 41 43 44 47 49 51 8A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS LIST OF DIAG RAMS DIAGRAM 4. 3. 1 4. 3. 2 4. 3. 4 4. 3. 5 DESCRIPTION Gender Education Field of Study Brand PAGE NUMBER 37 39 41 42 9 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 1 – INTRODUCTION This chapter discusses the background of study, Problem statement, motivation of study, research objective, research question, hypotheses, significance of study, and structure of dissertation. 1. 1 – Background of study In this world where rapid is not a word and when technology is no longer a luxury but a necessity.It is really important for the manufacturer to come up with innovative idea to match new technological world. Smartphone is expected to be a conqueror in mobile phones world as the user of Smartphone application is growing day by day. The reason smart phone is so influential is because of its functions. As example, wireless internet connection, interactivity, mobility and flexibility, which also potential to new mobile application. Currently , the usage of cell phones has raised up rapidly and a drastic change over past decade. Smart phones currently are used to enhance social relationships.And they have change due to time and advancement of technology. A study shows that 43% of Australian and 17% of Malaysian are using smartphone and that number is increasing rapidly (Ellis 2011). Some of examples of smartphones are the iPhone by Apple Inc, Galaxy series by Samsung, blackberry, HTC and many more. Smart phones are designed in an utmost way where their functions and features would match the needs of their users in these case are students. Smartphones function as both mobile communication devices and computers, and allow people to use them to connect to the internet. It’s expected that internet-capable mobile devices will be the most common way for people to access the internet by 2013? (Ellis 2011) 10 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS According to an industry review by The I nsight Research Corporation (IRC) the Asia-Pacific region has had a compound annual growth rate of 17. 9 percent over the past decade, buoyed by China and India. There are over 800 million cell phone subscribers today in China alone. (Anusha Sethuraman, May 6, 2011). Moreover, dependence on social relationships, the technologies are improved to suit people’s desire and needs.These ever improving technologies tend to change the lifestyle and habits of their users who would demand for more improvements. The foregoing process would be cyclic and would not end unless other new technologies are developed and replace the original technologies. Thus, when publishing changes, society will also change. Global sales are ramping up too. By the second quarter of 2011 mobile phone sales to end users totaled 325. 6 million units, a 13. 8 percent increase from the same period in 2010, according to Garner, Inc. Of these sales, 19 percent were accounted for by smart phones.To catch up these f igures it is really vital to build satisfaction among users. (Mark Brownlow, April 2012) it is expected a certain matter would make user to continue support thus, sustain in the business. 11 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 2 – Problem statement Although, the usage of smartphone is widely accepted in Malaysian lifestyle, there a still UN-satisfy people who still have a doubt in using a smartphone, and people who using one don’t realize all this expect in their life.This research believed to help to boost the usage of smartphones and company who manufacturing improve in times to come. 1. 3 – Motivation of study The purpose of this research is to investigate the key factors that determine the satisfaction of smart phone among students in Malaysia. In other word, determinants of students will be studied using four factors, Perceived usefulness, perceived understandability, perceived enjoyment, and perceived ease of use. S imply the Motivation of the study is to understand the need of users which determining their satisfaction. . 4 – Research objectives: (R01) : To identify the factors that drives satisfaction to use the Smartphone applications, (R02) : To identify whether understandability on smart phones will effect satisfaction (R03) : To identify whether easy of using the smart phones will effect satisfaction (R04) : To identify whether enjoyment of using Smart phones effect satisfaction 12 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 5 – Research question: (RQ1) : Does the usefulness of smart phones will lead to satisfaction? RQ2) : Does understandability on smart phones will effect satisfaction? (RQ3) : Does handiness of using smart phones effect satisfaction? (RQ4) : Does enjoyment plays main a role in satisfaction in smart phones? 1. 6 – Hypothesis: H1a: usefulness has impact on satisfaction H1b: understandability has impact on satisfaction H1c: enjoyment has impact on satisfaction H1d: ease of using has impact on Satisfaction 1. 7 – Significance of study: To improve users and industry of smart phone, this research will open up bigger scope of knowledge regarding smart phones and their usage.It will be particularly be beneficial for future telecommunication companies and phone makes. They can work together to provide better service in rapidly changing world. 13 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 8 – Structure of Dissertation There are five chapters discussed in this study. Chapter one is the introduction where the background of smartphones is explained briefly, followed by the problem statement of the dissertation, the research aim and objectives, the scope of this study, and also the contribution of this study.In chapter two of this study, secondary sources are used to collect the information on determinants which make students satisfy with their smartphones. The critical points of this study are reviewed using the findings in the journal articles theoretically. This chapter is meant to update the user of this study with the related literatures of this research and also as a guide for future studies. Chapter three of this research is the research methodology. In this chapter, the research design and methodology are discussed. Also the purpose and design of the survey instrument which is the questionnaires has been explained.The conceptual framework, pilot testing, data collection method, sample used for this study, data analysis, and also the limitation of research methodology has been explained. Next in chapter four the data analysis results are discussed. The data gained from the survey are analyzed using the SPSS software. The findings on the relationship between the independent variables and the dependent variable were tested along with the hypotheses. Finally chapter five of this study is focused on the conclusion and recommendations o f this study.Relevant tables and diagram has also been included in this research for easier understanding of the user of this study. 14 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 1. 9 – Summary In conclusion, as above the background, Problem statement, motivation, objectives, questions, hypotheses and significance has been identified for the research. 15 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 2: LITERATURE REVIEW 2. 0 – Introduction This chapter discusses literature review, summary and conceptual framework.That related to research. 2. 1 – Satisfaction In 1965’s Rolling stones famed with a song called Satisfaction, which goes I can't get no satisfaction, I can't get no satisfaction, ‘Cause I try and I try and I try and I try I can't get no, I can't get no. that portrays perfectly and speaks about human nature. Although it just a song lyric, it raise a question what exactly is s atisfaction they also speaks of difficulties an individual might face from trying try to get satisfaction from consumption, usage, institution, government and relationship. (Richard, 2010) According to oxford ictionaries defined satisfaction as fulfillment of one’s wishes, expectations, or needs, or the pleasure derived from it. Satisfaction is derived from Latin Satis, where it means (enough) and Facere means (to do or make). It can be taken as a product or service where one makes a point to say enough I am fulfilled. Customer satisfaction can be precisely defined as psychological state which happen when emotion of surrounding disconfirmed expectation is combined with the consumer’s feelings about the experience before and present. (Richard, 1981) 16 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSThe user satisfaction which is student in this case is really important because it relate to other important variables. This often proved as a succe ss on how a determinant relate with the satisfactions. This will unconsciously lead to success, sustainability, intention to buy more, and customer loyalty. It is important factor to remember also that a consumer who satisfied will have a continuous expectation and to meet it up is a challenge for any business. (Liao c, 2009) and satisfaction is really vital for students as their heart can change so fast according to circumstances. 2. – Usefulness In this rapid changing world, it is hard to sustain the interest of students for one certain thing. For example: if smartphones are not as needed by student they might switch to notepad and so on. So it is really important for any smart phone producer to pack their stuff which can still keep the flame. Usefulness is rooted back from the word useful which means capable of doing or achieving something positive that brings advantage (Macmillan Dictionary, 2011). It goes same to the smart phones usefulness if the usefulness is significa nt there is chance it can create satisfaction if a particular task could be done. Hsi-Peng Lu, Philip Yu-Jen Su, 2009) A user will believe that a system has a positive use-performance relationship if the system has high perceived usefulness (Davis, 1989). 17 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Other than that, a smart phones study that is based on 7,275 smart phone customer experiences, found that smart phone users who access social media sites like Facebook and Twitter through their mobile device report a 783 satisfaction rating. This is about 22 points higher than those who do not access social networks on their smart phones.This shows the usefulness do impact the satisfaction (Daily tech. com, 2012). In other research by Hsi-Peng Lu, and Philip Yu-Jen Su, 2009 stated that value has significant value is on customer satisfaction. It also state that value is at heart of what consumers needs from business. (Babin et al. , 1994) In other research it been said as new world emerging there will be a difference in education design too. Learning design is perceived as a lifelong journey of learning and continues education. This is not simple, as learning environment also has to take into account.It is difficult matter where learner and technologies come together, in both party must come together and adapt their framework. Nevertheless organizations and students should know mobile learning is really essential and it is one form of satisfaction where everything can be done anywhere. (Ana Dias, 2012) Lastly, it’s great to see how many uses a smartphones can provide a student, Mobile map, satellite view, Wikipedia items, cultural events, photos sharing, parking places, movies, restaurants, social media, It can also be said world is in a palm.All this necessity that smartphone met create satisfaction not only with students but even working adults. (Martijn Pannevis, 2007) 18 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTP HONES AMONG STUDENTS 2. 3 – Understandability Understandability is an act where user knows how to use particular applications and knows the elements of smart phones. In a July 2011 Modapt Inc Morrissey & Company conducted an online survey focused on the mobile Web experience. People like using their smart phones to obtain information, but are often frustrated by trying to navigate clumsy user interfaces and download data.And the result shows in that understandability do plays vital role in satisfaction. (Seybold report, 2011) And another Malaysian report stated that understandability do make a differences in creating satisfaction. It stated that men are more indulge in gaming and accessories which can be really fast frustrated if they can’t understand the system works which cause less satisfaction. (Mohd Azam Osman, 2011) In another study behavior of certain user is taken into account. The main one is Anxiety it is refer as negative emotions in cognitive states. These emotions evoke actual or imaginary interactions with mobile using.Igbaria,Iivari (1995, p. 593) goes on to say, person who experience high level anxiety are more fond to behave rigidly then person who have low. In short, people are expected to be relax and avoid any kind feelings that invoke anxious (Compeau and Higgins, 1995), especially when they operating smartphones. On the other hand person who understand and comfortable are more likely to feel satisfy. As an example, when the customers are in payment processes, they worry about pressing the wrong buttons on the so much app and buttons, thus losing money. In other word negative emotions may come from imagination or physical experiences.Number of previous studies found that 19 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS anxiety had a significantly negative influence on information system adoption (Compeau et al. , 1999; McFarland and Hamilton, 2006). In another study handling and understanding smart phone refers to individual assessment of their ability to perform a specific task while using their smart phone. Several studies have found that emotions can constraint people from performing skillfully. In other words people who feel anxiety gives a negative effect on one are perceived understandability thus, creating dissatisfaction (Compeau et al. 1999; Fagan et al. , 2003). Several researchers examined that the greater the user understand and capability belief will lead to the greater the user’s intrinsic motivation (Compeau and Higgins, 1995; Deng et al. , 2004). In addition, a person can also have believes, that an action surely has a reaction, but if a person has entertain serious doubts about whether they can perform the necessary activities. Information about outcomes does not influence of their behavior, it is also necessary to understand the impact of one’s perceived level of skillfulness, under stability on the expectations of the smart phones (1977, p. 93 ) 20 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 2. 4 – Enjoyment In this current age Smartphones are playing a vital role in society. Application as touch and voice activated or, multiple apps have been developed for various purposes, catering work and enjoyment. Apps allow a person to shop, read, play games, listen music, send and share information, photos and stay virtually connected with all of our family and friends.The available apps that been cater for use is extends beyond of the limits of our imagination, which most also use smartphones as mindless distraction to idle time away. (Lynn, 2012) The effect of enjoyment/ fun could not be overruled in smart phone using especially for students. Different concepts have been used to explain the importance of student emotions in adoption of smart phones Fun (Pagani, 2004) Enjoyment (Curran and Meuter, 2007), and Perceived Enjoyment (Nysveen, 2005), According to Kim (2008) enjoyment is a very impor tant predictor of the adoption of smartphone.This opinion agreed by (Fang et al, 2005) who found the perceived fun influences student and customers’ attitude but only for gaming tasks. Meanwhile, the effect of fun was found not to be so important for general and important business task. (Bruner, 2005) continue to say that fun is positively influenced by ease of use and that has been even more important effect on the attitude toward the act that usefulness. This opinion have been supported by (Curran, 2007) who says enjoyment is more important than utility. 21 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSIn other research, when it comes to banking context (Hong et al, 2008) experimented smartphones usage and came to conclusion that enjoyment plays a big part in attitude towards the context using of smart phones information services and entertainment services. In addition, (Dabholkar, 2002) continue to say enjoyment can be said that fun can be foreru nner to attitude. In same meaning (Verkasalo, 2008) says that enjoyment has a clear positive effect on attitude towards usage of smartphones, as tested ranging from e-mailing to instant messaging.Besides that, (Nysveen et al, 2005) portrayed that enjoyment is a vital determinant which can create satisfaction of users especially students in using smart phones. The report goes on to say that enjoyment is really strong determinant of intentions to use for female than males (Pagani, 2004) In addition, (Pagani, 2004) create a model where enjoyment is a really an important factor towards satisfaction in using smart phones. Moreover, for students it is really vital to have enjoyment in life. 22 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 2. Ease of use In this current world, time become so limited where people using time as good as possible, due to that, students have very high urge for convenience where they are able to use their smartphones any time, any pla ce (Genova, 2010). Since there are great revival in mobile revolution, the smart phones is now portable, it is tied to individuals not one place (Holub et al, 2010). In (Lu, 2009) report says that consumers can perform smartphones transaction in very bizarre circumstances which have severe time constraints, such as, waiting for friend or waiting for traffic unlike eskstop and laptop place in home or one certain place. This indirectly makes users to become highly dependent on smartphones to get information’s, by browsing and clicking to access their smartphones wherever they are such as, relax at home, travel overseas and so on (Genova, 2010). According to (Stephen, 2009) normal mobile phone and laptops is included for consumer’s convenience and the functions increase the rate and satisfaction of the users especially students (Hahn, 2010). In other view, Social is very important factor in life, what is the use one has everything but don’t have a relationship.Acco rding to (Tikkanen, 2009) research Social needs interactions between individual, friends, family, group members as clubs, churches and so on. This needs certainly increases dependency on students and users on smartphones unconsciously gives satisfaction for users. It also allows user to be more versatile and increased usage for communication and maintaining relationships between and among individuals (Lippincott, 2010). 23 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSAccording to (Wei, 2006) research, it been said that user who are using smartphones are high involved in social needs and people who are needed social dependence easily discovered. Since, interaction or social networking has been included in smartphones it brings a lot of changes in social hike up (Morgan, 2010). The norm of keeping in touch with existing group of friends and contact especially students, create a chance for them to meet offline and encourages more engagement with peers and co me up with beneficial idea of organizing charity and so on.Social network such twitter and Facebook pave ways for students to engage in activity as such (Raskin, 2006). Smart phones encourage users especially students to satisfy their needs, and they are able to connect with peers through social networking sites any time anywhere, which create satisfaction for students (Bridges et al, 2010). It can be said that smartphones are really vital and important mediator between satisfaction and ease of use everywhere and anytime (Wei, 2006). 24 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS . 6 – Conceptual Frameworks Usefulness Understandability Students’ Satisfaction Enjoyment Ease of Use 2. 7 – Summary This chapter comprises of usefulness, understandability, enjoyment and ease of use of smart phones towards satisfaction and it believed and proved the independent variable and dependent variable goes in hand in hand. It also contains conceptu al framework to support. And literature reviews do support positively towards the research proposed. 25 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSCHAPTER 3: METHODOLOGY 3. 0 – Introduction Research methodology can be said as searching for knowledge and it is narrowed down to a certain topic, subject and title using a scientific and systematic manner. it is a way to solve problem systematically (Dr. Kothari, 2008). The main purpose why the research has been done is to determine whether the factors are affecting the satisfaction of smartphones among students. In order to test the hypothesis mentioned in chapter 2: literature review, a set of self-administered questions were developed.The main objective of this research is to study the students’ perception towards smartphones satisfaction, the targeted population would be mainly those students in SEGI University who using smartphones. This chapter discusses the samples, sampling frame, data collection methods and statistical techniques 26 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 1 – Research Design Research design is basically about how this research have been done, its plan or structure which involves identifying the problem, then gather data’s and lastly analyze and gain results there are lot of type of design to the research.Researcher have chosen the cross sectional design which involves to collect a collection of data on more than one case at one particular time frame. This is to collect a group of quantitative or quantifiable data related with variables. Where, researcher uses to analyze, understand the relationships and pattern. 250 questionnaire forms were collected from respondents via convenience method and snowball method. This study is only utilized quantitative research design. Researcher will analyze the score and result to know whether the variables do match the satisfaction for smart phones users. . 2 â €“ Research Methodology Research methodology is basically about the method researcher used, either qualitative or quantitative. In this research quantitative been used, Quantitative method is a about group of data been collected using inferential approach which means the survey is based research where certain amount of sample of population is used to conduct the survey. This research uses questionnaires and the usually the information gained will be similar as it is been standardized.This is because every respondent who participate in this research are required to answer the same exact question. The survey data was collected using online survey tool which is ‘Google document, and also through paper handouts. 27 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 3 – Questionnaire design The survey instrument used in this research is questionnaires where about two hundred (sets of questionnaire have been distributed to students in SEGI Univer sity and all the people in my Facebook friend list all over Klang Valley to get their responds accordingly.The questionnaires are to analyze and research few main factors which can effect satisfaction of smartphones among students: 1) Usefulness 2) Understandability 3) Enjoyment 4) Ease of use 5) Satisfaction In this questionnaire there are two section named as 1 and 2. The 1 section is mainly about demographic details which are designed to collect information on demographic details. (I. e. Gender, Age, highest qualification, smart phones brand). On the other hand, the second section is factor analysis. In this section there are 5 divisions which consist of usefulness, understandability, enjoyment, ease of use and satisfaction.The first division is usefulness. This division is created to measure the This usefulness of smartphones towards satisfaction as per respondents view. division has four statements that address this. Respondents were asked to rate the 28 A STUDY ON THE DETERMIN ANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS agreement on a five point scale ranging from strongly agree (1) to strongly disagree (5) The second division is Understandability. This division is created to measure the understandability towards satisfaction.This division has four statements that address this. Respondents were asked to rate the agreement on a five point scale ranging from strongly agree (1) to strongly disagree (5) The third division is enjoyment. This division is created to measure the enjoyment towards satisfaction. This division has four statements that address this. Respondents were asked to rate the agreement on a five point scale ranging from strongly agree (1) to strongly disagree (5) The fourth division is Ease of Use. This division is created to measure the ease of use towards satisfaction.This division has four statements that address this. Respondents were asked to rate the agreement on a five point scale ranging from strongly agree (1) to strongly disa gree (5) The fifth division is satisfaction. This division is created to measure the overall satisfaction on smart phones from the respondents. This division has three statements and one statement will be chosen. 29 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 4 -Samples The method that been performed is quantitative research method. As in this case survey.Cross sectional survey is done to gather information about usefulness, ease of use, enjoyment and understandability towards satisfaction among smart phones user. Below are criteria of potential sample. 1) Inclusion criteria a) Students aged between 19 and 25 years old in SEGI College in Malaysia were included. b) Students who are able to read and write in English language. c) Students with smart phones 2) Exclusion criteria a) Only students are allowed to participate in this research. b) Students who are unable to read and write in English language. c) Students who don’t own Smart phones. 0 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 5 – Sampling frame A total of two hundred fifty (250) questionnaires been distributed to the students within SEGI College as for data collection; in order to measure the respondents in different aspects to reach my research objective. The sampling method that is used is non-probability method. On-probability sampling can be narrowed down to two methods which are: convenience, snowball sampling (Babbie, 2010). As for this study, convenience sampling is used as it is easy to perform. 3. – Data collection methods Primary data type is used where questionnaires survey is done for data collection. Once all data is gathered, it been analyzed according to the objective of this research. Other than that, operationalization can be used as way to measure too as it defined where the variable is measured by explaining the process of defining each variable, as guidance in order to make consistent measurement s. (Le Roy, 2008). This research sampling was conducted in SEGI University for Data collection, due to time, distance and communication barriers, it was not practical to conduct the survey in large scale.A total of two-hundred and fifty (250) sets of questionnaires were distributed through online and also handouts, however only about two-hundred (200) responses were received. 31 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 7 – Statistical techniques Questionnaires which have been collected after answered had been analyzed using SPSS analysis. This software is computer based software which is designed specifically for statistical analysis. In this software there are two models which are linear and no linear where linear model can make accurate analysis and reliable conclusion.Meanwhile, non- linear model is to improve the accuracy of prediction made. This SPSS software can run two tests first multiple regressions and simple regression compare me ans and reliability of the research. As for this study, IBM SPSS Statistic version 20. 0 is used to code and analyze the collected data. Respondents were questioned on the factors that determine their satisfaction on smart phones. A descriptive statistics that includes simple frequencies means and also percentages were computed using the demographic details from the respondents (i. e. gender, age and qualification), system.Moreover to test the hypothesis for each factor, statistical method such as Correlation was used. 32 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 3. 8 – Pilot Test Pilot test is considered as an experiment in small scale to check the questionnaire reliability and validity for bigger scale. This test usually will be performed to identify the problem with materials and methods, so it can be corrected before proceeding. Pilot test is an important test to feasibility and usefulness of the research method used to collect information. As for this Research, (20) sets of questionnaire been distributed to check the reliability and validity of prepared question. The data have been collected and analyses using reliability test to indicate the reliability and validity of the question and below are the result for section 2: part 1 – part 5 Pilot test / Reliability Table 3. 8. 1 – Case Processing Summary N Valid Cases Excluded a Total 20 0 20 % 100. 0 . 0 100. 0 a. List wise deletion based on all variables in the procedure. Table 3. 8. 2 – Reliability Statistics Cronbach's Alpha . 976 N of Items 17 33 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSThe table above 3. 8. 1 till 3. 8. 2 shows that there are really good internal consistency. The rate of 0. 976 in table 3. 8. 2 proved that this questionnaire is reliable enough to use these items to conduct the survey. 3. 9 – Limitation There are a lot of limitations, in this research one of it is the title is too narrow, i t is only for students. Since the respondents are full of students it makes enjoyment and entertainment looked as much more important than any other variables. It’s believed those different age groups have a different kind of importance and likeness.Time constraint, as this is the final semester and there a four other exam and assignment besides this research makes it harder. Besides that, there are limitations in respondents answer as well; this is because respondents might not answer the question honestly as they might have this attitude of reluctance to reveal certain information that might be personal. Respondents are more likely to manipulate their answers to look smart, just be nice by providing a positive answer or afraid being judge by researcher for their answer. This is certainly will be not reliable for the research.Besides that, people who don’t use smartphones also became a limitation as it’s hard to classify them. Other than that, respondents might not have the time for answering the questionnaire as they are rushing for their own agenda. 3. 9 A Summary In nutshell, this chapter comprises of Introduction, samples, sampling frame, data collection and statistical analysis. This has to be done to perform the research. 34 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 4: DATA ANALYSIS 4. 1 – Introduction This chapter is about analyzing, rate of response, reliability, demographic details and Factor analysis. . 2 – Rate of Response Off the 250 questionnaires that were distributed, 50 of the surveys were deemed invalid due to incomplete questionnaire. By the end of the study, 200 questionnaires were completed and used for analysis purposes, for a response rate of 80% Table 4. 2. 1 Reliability for 200 sets Case Processing Summary N Valid Cases Excluded a Total 200 0 200 % 100. 0 . 0 100. 0 a. List wise deletion based on all variables in the procedure. Tabel 4. 2. 2 Reliability Statisti cs Cronbach's Alpha . 976 N of Items 17 35 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS . 3 – Demographic details Table 4. 3. 1 Gender: Frequency Percent Valid Percent Cumulative Percent Male 80 40. 0 60. 0 100. 0 40. 0 60. 0 100. 0 40. 0 100. 0 Valid Female 120 Total 200 Diagram 4. 3. 1 Gender 36 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS The percentage rate of male students’ respondents and female students’ respondents are 40% (80) participants and 60% (120) respectively. This shows that there are more female respondents for this study compare to male respondents, which can also indicate that there are more female smart phone user than male users.Table 4. 3. 2. Education: Frequency Percent Valid Percent Cumulative Percent SPM STPM 30 10 15. 0 5. 0 5. 0 25. 0 50. 0 100. 0 15. 0 5. 0 5. 0 25. 0 50. 0 100. 0 15. 0 20. 0 25. 0 50. 0 100. 0 A- Level 10 Valid Diploma 50 Degree Total 100 200 37 A STUDY ON TH E DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Diagram 4. 3. 2 Education In education you can see As for the highest qualification, the students with a Bachelor Degree shows the highest rate of 50 % which can mean that they will affect the largest part of the research compare to the other students.Those with a secondary level education show a rate of only 20%, whereas those with certificate / A-Levels / Foundation or equivalent and Diploma / Equivalent show a rate of 5% and 25% respectively. This also can mean that students with higher qualification are more aware and satisfy with the smartphones they have. 38 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Table 4. 3. 3 Field of study Frequency Percent Valid Percent Cumulative Percent Business 60 30. 0 70. 0 100. 0 30. 0 70. 0 100. 0 30. 0 100. 0 Valid Non-Business 140 Total 200 39 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSDiagram 4. 3. 4 Meanwhile, Field of stu dy separated between business and Non business it shows 70% of participants are 70% and 30% were Business students. Table 4. 3. 4 Brand Frequency Percent Valid Percent Cumulative Percent 15. 0 20. 0 30. 0 65. 0 80. 0 100. 0 Iphone Blackberry HTC Valid Samsung Nokia Sony Erricson Total 30 10 20 70 30 40 200 15. 0 5. 0 10. 0 35. 0 15. 0 20. 0 100. 0 15. 0 5. 0 10. 0 35. 0 15. 0 20. 0 100. 0 40 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Diagram 4. 3. 5 Brand As for brand, a total of seven types of phone brands were given.The first highest is Samsung with 35% second will be Sony Erricson with 20%. The third will be I phone and Nokia which share 15% respectively fourth HTC with 10% and lastly blackberry with 5%. 41 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 3. 5 Age analysis Descriptive Statistics N Age Range Minimum Maximum Mean 18. 00 30. 00 Std. Deviation 200 12. 00 22. 1000 2. 70678 Valid N (listwise) 200 As for age, th e minimum is 18 and maximum will be 30 and all of them are students. 4. 4 – Factor analysis Abbreviation used: Usefulness = U, Understandability = UD, Enjoyment = E, Ease of use = EU, Satisfaction = S 4. . 1 Findings and analysis of the relationship between perceived usefulness and satisfaction of smart phones among students. In this section of study, the relationship between the perceived usefulness and satisfaction of smart phones among students is determined to confirm the following hypotheses: H1: There is no significant relationship between perceived usefulness and satisfaction H2: There is a significant relationship between perceived usefulness and satisfaction In order to analyze the relationship between usefulness and satisfaction of smartphones among students, the correlations test was carried out. 2 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Correlations Average_U Pearson 1 Correlation Average_U Sig. (2-tailed) N Pearson . 462** Correl ation Average_Satisfaction Sig. (2-tailed) . 000 N 200 200 1 200 . 000 200 . 462** Average_Satisfaction **. Correlation is significant at the 0. 01 level (2-tailed). Table 4. 4. 1: Correlation test on the relationship between the perceived usefulness and satisfaction of smart phones among students. The correlation test was used to determine the significance of hypotheses.The results are presented as above. The p-values of 0. 000 and 0. 000 shows that usefulness and satisfaction on smart phones among students are related, the test shows a relationship between usefulness and satisfaction on smart phones among students. Therefore hypothesis H1 is rejected since hypothesis H2 is proved to be accepted as there is a significant relationship between usefulness and satisfaction on Smartphones among students. 43 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 4. Findings and analysis of the relationship between understandability and satisfaction of smart phones a mong students In this section of study, the relationship between the understandability and satisfaction of smart phones among students is determined to confirm the following hypotheses: H1: There is no significant relationship between understandability and satisfaction H2: There is a significant relationship between understandability and satisfaction In order to analyze the relationship between understandability and satisfaction of smartphones among students, the correlations test was carried out Correlations Average_Satisfaction Pearson 1 Correlation Average_Satisfaction Sig. (2-tailed) N Pearson . 718** Correlation Average_UD Sig. (2-tailed) N . 000 200 200 1 200 . 000 200 Average_UD . 718** **. Correlation is significant at the 0. 01 level (2-tailed). Table 4. 4. : Correlation test on the relationship between the understandability and satisfaction of smart phones among students. 44 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS The correlation test was used to determine the significance of hypotheses. The results are presented as above. The p-values of 0. 000 and 0. 000 shows that understandability and satisfaction on smart phones among students are related, the test shows a relationship between understandability and satisfaction on smart phones among students. Therefore hypothesis H1 is rejected since hypothesis H2 is proved to be accepted as there is a significant relationship between understandability and satisfaction on Smartphones among students. 4. 4. Findings and analysis of the relationship between enjoyment and satisfaction of smart phones among students In this section of study, the relationship between the enjoyment and satisfaction of smart phones among students is determined to confirm the following hypotheses: H1: There is no significant relationship between enjoyment and satisfaction H2: There is a significant relationship between enjoyment and satisfaction In order to analyze the relationship between enjoyment and satisfaction of smartphones among students, the correlations test was carried out 45 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Correlations Average_Satisfaction Pearson 1 Correlation Average_Satisfaction Sig. (2-tailed) N Pearson . 756** Correlation Average_E Sig. (2-tailed) N . 000 200 200 1 200 . 000 200 . 756** Average_E **. Correlation is significant at the 0. 01 level (2-tailed). Table 4. 4. 3: Correlation test on the relationship between the enjoyment and satisfaction of smart phones among students.The correlation test was used to determine the significance of hypotheses. The results are presented as above. The p-values of 0. 000 and 0. 000 shows that enjoyment and satisfaction on smart phones among students are related, the test shows a relationship between enjoyment and satisfaction on smart phones among students. Therefore hypothesis H1 is rejected since hypothesis H2 is proved to be accepted as there is a significant relationship between enj oyment and satisfaction on Smartphones among students. 46 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 4. 4 Findings and analysis of the relationship between ease of use and satisfaction of smart phones among studentsIn this section of study, the relationship between the ease of use and satisfaction of smart phones among students is determined to confirm the following hypotheses: H1: There is no significant relationship between ease of use and satisfaction H2: There is a significant relationship between ease of use and satisfaction In order to analyze the relationship between ease of use and satisfaction of smartphones among students, the correlations test was carried out 47 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Correlations Average Satisfaction Pearson 1 Correlation Average_Satisfaction Sig. (2-tailed) N Pearson . 865** Correlation Average_EU Sig. (2-tailed) N . 000 200 200 1 200 . 000 200 . 865** Average_EU **. Co rrelation is significant at the 0. 1 level (2-tailed). Table 4. 4. 4: Correlation test on the relationship between the understandability and satisfaction of smart phones among students. The correlation test was used to determine the significance of hypotheses. The results are presented as above. The p-values of 0. 000 and 0. 000 shows that ease of use and satisfaction on smart phones among students are related, the test shows a relationship between ease of use and satisfaction on smart phones among students. Therefore hypothesis H1 is rejected since hypothesis H2 is proved to be accepted as there is a significant relationship between ease of use and satisfaction on Smartphones among students. 48A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 5 Regression: To find out the strongest and most influenced determinant to attain satisfaction, a regression test is used. This linear regression in the table below shows that, ease of use have a high R value compare to other variable which is 0. 865. It also means that ease of use plays a vital role in satisfaction among students. 49 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Correlations Average Averag _Satisfac e_U tion Average_Satisfaction Pearso Average_U n Average_UD Correlat Average_E ion Average_EU Average_Satisfaction Average_U Sig. 1Average_UD tailed) Average_E Average_EU Average_Satisfaction Average_U N Average_UD Average_E Average_EU . 000 . 000 200 200 200 200 200 . 000 . 000 200 200 200 200 200 . 000 . 000 200 200 200 200 200 . .000 200 200 200 200 200 . 000 . 200 200 200 200 200 . 000 . 000 . .000 . 000 . 865 . .000 . 769 . 000 . .910 . 000 . 000 . 908 . 000 . 000 1. 000 . 000 . 000 . 756 . 840 . 938 1. 000 . 908 . 718 . 853 1. 000 . 938 . 910 . 462 1. 000 . 853 . 840 . 769 1. 000 . 462 . 718 . 756 . 865 Average _UD Averag e_E Average _EU Table 4. 5 50 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4. 6 Summary These chapt ers consisted of rate of response, reliability test, test on demographic and factor analysis. 51A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS CHAPTER 5 – CONCLUSION 5. 1 – Introduction This chapter includes Conclusion, recommendation and Reflection. 5. 2 – Conclusion The purpose of this study is to investigate the determinants of satisfaction on smart phones among students. There are four factors used in this study to find out whether it can obtain satisfaction towards the students. This research were extracted from various existing articles which are perceived usefulness of smartphones, perceived enjoyment that smartphones provide, perceived understandability, perceived ease of use towards satisfaction of smartphones among students.Based on the survey done on the four determinants towards satisfaction, the result shows a significant relationship between all of them, which conclude that, this, four determinant is important for satisfa ction on smartphones among students. 5. 3 – Recommendation In this research, targeted samples were taken randomly from people who research see, and know. Therefore in future researcher may expand their research throughout Malaysia bigger sample size from all kind of class as from students to working adults should be taken for much bigger picture Secondly, this research is focused on determinant of satisfaction among students so in future researcher can study in detailed the other factors which can help to raise satisfaction.Lastly, a detailed research on the comparison between the users and non-users of smart phones can be done to determine the image and expectancy of users. 52 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 5. 4 – Reflection Reflection basically means the act of reflecting or the state of being reflected, it can be also telling out what a researcher have gone through for months he takes up this research. Researchers have take n up the title Determinant of satisfaction of smart phones among students. This is because researcher had a deep interest in smart phones and always had a curiosity how to get to know and expand the knowledge in this section.This research personally have enlighten researcher in and out of smartphones through the reading of articles, it also have enlighten researcher with social perception and motive of users. The process of undertaking the project dint deviates in any way compare to proposal. Researchers have planned earlier for proposal itself and it just needed to expand it. Supervisor was really helpful in a way to gives more ideas to expand the literature reviews and matter which comes with it. The only thing that deviates from proposal is more word counts and vast information on smartphones. Researchers have included more information’s on satisfaction and its relevance to users, business and corporate who might use it. Research project have a certain process and flow pro cess as follows.Firstly, Identification of research problem is to determine the determinants to attain satisfaction in this process researcher learned that it is important to identify the problem in a situation. Secondly, problem and statement objective, in this process researcher learn to state the problem and objective of certain problem not only think about it. Thirdly, research question, in this process learn to ask a proper and relevant question for the problem to get a conclusion. Fourthly, literature review in this process researcher learn to use previous or past examples that related to the problem as reference and move in to the goal. Fifthly, quantitative research 53 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS ethods, in this process researcher have learned to find a proper channel to calculate and analyze the problems. Sixthly, survey instruments, in this process researcher have learn to communicate to users or people who related to study wit hout being ask a lot of wrong questions. A proper questionnaire is a good answer. Seventhly, pilot test, in this process researcher have learn that even been assumed a proper question have been readied mistakes are there, correction is needed for perfection. Next, data collection, in this process researcher have learn that there a lot of way to communicate with person and media and surveys are one and relevant. Lastly, data analysis, in this researcher learned that there are always results for good or bad.And in this research it is good. There are a lot of limitations in this research, one of the main one is limitation on topic to student, the reason why researcher find this can be limitation is because, students are mostly prone to enjoyment and playing games, this might be a big change in the research perception. If in future researcher want to differently, researcher may expand the sample size to more than 500 samples and researcher would increase the class size from students to many other classes. This study can be helpful for all phones industry and it’s easier to get a large picture of users’ needs in smartphones and sustainability of smartphone industry. 5. – Summary These chapters have included Conclusion, Recommendation and Reflection. 54 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS APPENDIX A: GANTT CHART OF RESEARCH ACTIVITIES 2012 Activities /Month Research details Coordination with Relevant agencies and Parties Literature Review Questionnaire Design Pilot Testing Revision of questionnaires Selection of respondents Administration of Survey Data Analysis Report Writing Dissemination of draft for discussion Dissemination Report of final Topic/relevant April May June July Aug Sept Oct Nov Dec 55 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSAPPENDIX B: QUESTIONNAIRES Hi, my name is Emmanuel A/L Panpalan (SCM-013826), currently studying Bachelor of Accounting and Finance of Te esside University in SEGi University, Kota Damansara. I am conducting a research project to fulfill requirements for my Final year Thesis. The research is STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS. Your individual response will be kept private and confidential. My report will reveal group findings for academic presentations and publications only. Your participation in this study will contribute further to the field of communication in Malaysia. Thank you for participating in this research project.Background Instruction: Answer all questions Section 1 1. Gender: Male / Female 2. Age ______ 3. What is the highest education level you have completed? (Tick one only) o SPM o STPM o A-Level o Diploma 56 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS o Degree o Post-graduate 4. What is your major field of study? o Business o Non Business 5. What brand of smart phone do you use (Tick one only) o iPhone o Blackberry o HTC o Samsung o N okia o LG o Sony Ericsson 57 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Answer all questions Section 2 Factor Analysis Circle the number in the box provided for most appropriate response.Only ONE number needs to be circled for each question. Please answer ALL the questions in SECTION 2 according to the scale as below: Strongly Disagree†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Disagree†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Neutral†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Agree†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Strongly Agree†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 1. USEFULLNESS Find the Smartphone application useful 5 in my daily life Using the Smartphone application helps 5 me accomplish things more quickly Using the my Smartphone chances of application 5 achieving 4 3 2 1 4 3 2 1 4 3 2 1 improves things I find important I think App store provide the useful 5 4 3 2 1 58 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS Smartphone applications 2.UNDERSTABILITY App store clearly provides the classified 5 smart phone application menu App store provides detailed information 5 about the smart phone application App store provides detailed manual 5 about the smart phone application App store provides detailed information 5 about the smart phone application 4 3 2 1 4 3 2 1 4 3 2 1 4 3 2 1 function 3. ENJOYMENT I think it is fun to use Smartphone 5 application 4 3 2 1 I think the process of using Smartphone 5 application would be pleasant I think using Smartphone application 5 would bring me pleasure I enjoy using Smartphone application 5 4 3 2 1 4 3 2 1 4 3 2 1 59 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTS 4.EASE OF USE My interaction with the Smartphone 5 application is clear and understandable Interaction with the Smartphone 5 4 3 2 1 4 3 2 1 application does not require a lot of my mental effort I find it easy to get the Smart phone 5 application to do what I want it to do I find the Smartphone application to be 5 easy to use 4 3 2 1 4 3 2 1 5. SATISFACTION My overall experience of Smartphone 5 application use was very satisfied. 4 3 2 1 ###END### Thank you very much for your participation If you have any additional thoughts, suggestions, questions, or comments, feel free to contact me via email at [email  protected] com 60 A STUDY ON THE DETERMINANTS OF SATISFACTION ON SMARTPHONES AMONG STUDENTSREFERENCES 1) Hun Choi, Yoo-Jung Choi and Ki-Mun Kim 2012 The Understanding of Building Trust Model on Smartphone Application: Focusing on Users’ Motivation, Viewed 3 October 2012 2) Mark Brownlow, (2012) Smartphone statistics and market share, http://www. email-marketing-reports. com/wireless-mobile/smartphone-statistics. htm Viewed 3 October 2012 3) Anusha Sethuraman, (2011) US Smart phones statistics, http://www. smartonline. com/mobile-2/us-smartphone-statistics-q1-2011-overview/ Viewed on 4 October 2 012 4) Gordon Adams, (2004) Smart phones evaluation, http://inews. berkeley. edu/bcc/Fall2004/smartphones. html, Viewed on October 4, 2012 5) Report withiPhone,http://www. dailytech. om/Apple+Tops+JD+Power+Customer+Satisfactio n+Report+with+iPhone/article22684. htm, Viewed October 1, 2012 5:23 6) Ding Hooi Ting, Suet Fong Lim, Tanusina Siuly Patanmacia, Ca Gie Low, Gay Tiffany Kaiser, (2011) Apple Tops J. 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